REMAKE the Retro, Rebuild the Classics.

As a brand defined by deep retro sentiment and a spirit of exploration, AYANEO continues to bring players handheld gaming experiences that surpass tradition through uniquely innovative perspectives. AYANEO Phone is more than a phone—we infused it with the soul of a handheld, allowing a smartphone to carry the purest gaming spirit. This is our tribute to the classics, created for true gamers.

AYANEO Pocket PLAY — Created in the Name of Games, Made for the Dreams of Gamers

AYANEO’s first-ever smartphone is built with gaming at its core. It is a tribute to classic design, a nod to the past, and a bold exploration into the immense possibilities of mobile gaming. In the name of gaming, we gave it a truly player-centric identity—AYANEO Pocket PLAY.

It is born from the unextinguished spark of inspiration within real players and shaped by countless iterations of design, control refinement, and immersive experience tuning. Ultimately, it arrives in its purest form—an embodiment of retro emotion, geek craftsmanship, and handheld spirit, becoming a dream device for passionate gaming enthusiasts.

Minimalist Brand Aesthetics — A Pure Work of Handheld Art

Pocket PLAY follows AYANEO’s signature minimalist aesthetic, sculpting its form through clean lines and pure golden ratio proportions, crafted with the attitude of creating a functional work of art. From the contouring of its silhouette to the refinement of material textures, every detail is carefully considered.

The result is a restrained yet premium visual language that reflects AYANEO’s dedication to high-end taste and design—another in-depth realization of our “Handheld Artistry” philosophy.

Classic Side-Slide Design — A Phone, and Also a Handheld Console

Slide the Pocket PLAY screen with a light push, and a full-featured game controller emerges from the internal mechanism. This is where its true soul reveals itself, guiding players into another world.The exquisite side-slide structure pays homage to beloved classic designs. It is smooth, natural, and filled with ritualistic charm and retro emotion. Once opened, the controller merges seamlessly with the display, forming a unified handheld experience. The grip fits naturally into the palm, and the controls feel intuitive and responsive.

In a single motion, Pocket PLAY transforms—not just a phone, not simply a handheld, but both in one, delivering a free and versatile gaming experience anywhere.

Full-Featured Controller — Familiar and Precise Operation

Pocket PLAY reinterprets the standard gamepad layout in a more refined and compact way. With a layout optimized specifically for the sliding mechanism, the controller remains stable and natural whether extended or closed.Your fingers rest comfortably in familiar positions, allowing you to begin gaming instantly with no adaptation period. The D-pad and ABXY buttons deliver crisp, precise tactile feedback—light to press, fast to respond—bringing back the pure and satisfying feel of classic handheld gaming.

Dual Intelligent Touchpads — Expanding the Boundaries of Control

To perfectly complement the sliding structure and offer a more flexible control experience, Pocket PLAY introduces an innovative dual intelligent touchpad design.

These touchpads can map virtual joysticks, function as traditional touch surfaces, and support fully customizable input combinations tailored to each player’s habits.

With ergonomically aligned positioning and smooth tactile interaction, every touch feels natural and accurate. Whether you’re making swift movements or precise micro-adjustments, the connection between your fingers and the screen feels seamless—delivering console-grade control on a smartphone.

AYANEO Pocket PLAY — Where Dreams Become Reality

To bring handheld spirit into the smartphone world is an endeavor filled with cyber-romanticism—a dream we’ve turned into reality.

AYANEO has always believed that handhelds are more than a gaming format—they are a culture, a connection, and a shared emotional language among players.

The birth of AYANEO Pocket PLAY is both a tribute to the classics and a heartfelt exploration of how handheld spirit can extend to a new medium. It delivers a timeless entertainment experience from a player-first perspective, where every touch echoes the passion and memories of handheld gaming.

AYANEO Pocket PLAY is a phone, a handheld console, and above all, a creation shaped by the dreams and emotions of players.

Coming soon—made for you.

Register on Kickstarter for a chance to get the Early Bird offer https://kickstarter.com/projects/ayaneo-offical/ayaneo-pocket-play-mobile-phone-and-gaming-handheld-in-one